Email marketing is a cost effective way to keep your prospects and customers informed.
By getting your prospects to make micro commitments you can get them to optin to your list by giving something away of value. Once in your list you can promote your services.
By building your list your creating a database which has real value. Each optin has an average value of around one dollar. Also by building your list you have a real asset which has real value if you were to sell your business.
Although a lot of marketers refer to the money’s in the list this is not strictly true. It’s what you do with the list that has the real value.